How To Run A Race That Makes Zero Money Off Ticket Sales

A random German backyard ultra just put on the best livestream in the game and it hurt to watch, because every idea we'd documented after King of the Hill they pulled off one by one. The event is never how you make the money. It's the vehicle to advertise how you make the money, and if you can't get that right you're selling your house before the event dies. Plus why whinging about your missus makes you a bitch, and the set-in-stone rules for the workshop ox.

In this episode:
- Why Last Soul Ultra's livestream blew the whole scene up with 100k concurrent viewers
- The $48k tracker that would put a GPS on every King of the Hill runner
- The real reason we're stressed and a bit fucked heading into King of the Hill
- Why elite athletes who won't make content are hindering themselves and the whole sport
- Alex on trying for a baby and why a goal changes everything
- What makes you a bitch: talking shit about your partner when they're not there
- The complete rules for controlling the stereo in the workshop
- Page Parliament book club kicks off with To The Limit by Amber and Blaine Burke

Timestamps:
(00:16) Back in the studio, 6k on Facebook and the rage followers
(05:11) Why we do a podcast that takes the least effort possible
(07:38) Last Soul Ultra and the livestream that blew the scene up
(09:39) The event is not how you make money, it's the vehicle
(17:26) The $48k tracker we'd need for King of the Hill
(23:15) Why we're genuinely a bit fucked coming into King of the Hill
(28:13) Mark Doudel, Elo and characters making the sport more professional
(30:43) American exceptionalism and the mindset that fuels it
(41:24) Why elite athletes should suck up the pride and make content
(45:16) Alex on trying for a baby and treating it like a workout
(53:30) What makes you a bitch: talking shit about your partner
(01:06:48) The rules for controlling the stereo in the workshop
(01:24:32) Page Parliament book club and To The Limit

Full episode out now on Spotify and Apple Podcasts.
Follow the pod on Instagram: @pullingthreads